From the list of regional interest search, United Kingdom is the top-ranked country in the list. Because nationwide.co.uk is a mutual financial institution operated in the UK. Nationwide.co.uk formerly provides fiscal services, such as mortgage loans and savings for native people. Nationwide.co.uk is quite famous in the United States. Just take its sponsorships as an example. The company is the sponsor of the Football League, the Football conference, etc and also sponsored four national teams of Northern Ireland, England, Scotland and Wales. So it is obvious that United Kingdom ranks highest in the list. While, time flies. Nationwide.co.uk is about to open up its external market. But the next four regions, Spain, Australia, France and the United States occupy a very little proportion of searching volume. It represents that expansion of nationwide. co.uk towards outside market is still a tiny beginning.

In terms of rankings in cities, it is clearly that every city of the list is from the United Kingdom. They are respectively Northampton, Milton Keynes, Brentford, Reading, Poplar, Watford, Belfast, Thames Ditton and Birmingham etc. Here, Northampton and Milton Keynes, two large towns, ranks higher than other big cities, like Belfast and Birmingham. Here, take Milton Keynes as an example, it is a model of British new town construction. One of the factors is that local government of Milton Keynes takes the advantage of the geographic position (near to London) and modern infrastructure to attract international or domestic investment. It is acknowledged that nationwide.co.uk is an industry which provides banking and financial services. So it is necessary for nationwide.co.uk to explore the potential market of Milton and completely expand its investment in this town. And other cities in the UK are also ranked, because they are developed cities as well.

In a word, even though it is the largest building society in the world, nationwide.co.uk never stops to progress.

From the list of regional interest search, it is obviously been seen that United Kingdom is the top-ranked country in the list. Because Nationwide Building Society is a mutual financial institution operated in UK. Nationwide.co.uk formerly provide financial services, such as mortgage loans and savings for native people. While, time flies, Nationwide has experienced a long period of development and expansion. Now nationwide’s business start to move into overseas markets in different continents. Among the next nine regions, Jamaica, United States belong to the America market; Australia and New Zealand belong to Oceania market; South Africa, Nigeria and Ghana belong to Africa market; Malaysia is a part of Asia Market. In other words, nationwide adopts a diverging marketing strategy which intends to make nationwide develop globally.

In terms of rankings in cities, it is clearly that every city of the list is from United Kingdom. They are respectively Milton Keynes, London, Brentford, Reading, Birmingham, Poplar, Thames Ditton, Manchester, etc. it is acknowledged that nationwide is an industry which provides banking and financial services. So it is likely for nationwide to adopt a marketing strategy aiming at developed areas. And it is easily found that most of these cities in UK are well-developed in the aspects of business, culture and industry.

In a word, Even though it is the largest building society in the world, nationwide never stop to progress.

The Government-backed bank has slashed it savings rates, including its table-topping 2.25pc Isa, in response to steep falls in interest offered across the market.

National Savings & Investments will cut the rate on three savings products, the Direct Isa, which will drop from 2.25pc income to 1.75pc, the Direct Saver, which has been cut from 1.5pc to 1.1pc and its Income Bond which will pay 1.25pc, reduced from 1.75pc.

It will affect nearly 590,000 customers across the free products.

Telegraph Money last month predicted NS&I would slash rates in reaction to pressure from the rest of the savings market.

It was reported at the time that industry experts feared that the Government-backed bank would soon be forced to follow the lead set by other banks and building societies, and reduce the returns paid on many of its savings products.

At current rates, both the Isa and the Income Bonds pay some of the most competitve rates on the market.

The Direct Isa is not quite the best buy at 2.25pc, but it is the only Isa without a bonus rate or a caveat.

Nationwide offers an Isa paying 2.5pc, but customers must also have a Nationwide current account, otherwise it pays 2.25pc. A Cheshire Building Society rate of 2.3pc includes a large 1.8pc bonus, disappearing at the end of October 2014.

It is therefore a blow to the savings market that the only catch-free competitive paying Isa will face such a significant drop in interest.

Jane Platt, NS&I chief executive, said: “Rates across the savings market have fallen over recent months and to ensure we continue to strike a balance between the needs of our savers, taxpayers and the stability of the broader financial sector, we have taken the difficult decision to reduce the rates on our Direct ISA, Direct Saver and Income Bonds accounts.”

NS&I is a route for the Government to borrow money domestically, an alternative to issuing bonds for investors to buy, known as gilts. Its products are popular because deposits are fully guaranteed by the Government. Most savings accounts only guarantee savers' deposits to a maximum of £85,000.

Unlike banks and building societies, NS&I is set an annual "net financing target" by the Treasury which governs how much money it raises each year from savers.

The target is based on a balance of the interests of savers, the wider financial services industry and taxpayers.

Because savings rates across the market have been pushed down from already depressed levels since last summer, largely because of the Government-backed Funding for Lending Scheme (FLS), operated by the Bank of England, it meant that NS&I's products had emerged at the top of the best buys.