From the list of regional interest search, it is obviously been seen that United Kingdom is the top-ranked country in the list. Because Nationwide Building Society is a mutual financial institution operated in UK. Nationwide.co.uk formerly provide financial services, such as mortgage loans and savings for native people. While, time flies, Nationwide has experienced a long period of development and expansion. Now nationwide’s business start to move into overseas markets in different continents. Among the next nine regions, Jamaica, United States belong to the America market; Australia and New Zealand belong to Oceania market; South Africa, Nigeria and Ghana belong to Africa market; Malaysia is a part of Asia Market. In other words, nationwide adopts a diverging marketing strategy which intends to make nationwide develop globally.
In terms of rankings in cities, it is clearly that every city of the list is from United Kingdom. They are respectively Milton Keynes, London, Brentford, Reading, Birmingham, Poplar, Thames Ditton, Manchester, etc. it is acknowledged that nationwide is an industry which provides banking and financial services. So it is likely for nationwide to adopt a marketing strategy aiming at developed areas. And it is easily found that most of these cities in UK are well-developed in the aspects of business, culture and industry.
In a word, Even though it is the largest building society in the world, nationwide never stop to progress.
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